Fall down seven times, stand up eight. The single eye I have penciled in on my Daruma
doll is my silent reminder that I have set a goal that is pending completion. My Daruma
will become a bi-oculared character once my task is complete. I have one year in which
to complete my task - and if one of my attempts should fall short of victory I will not
quit, but rather try again. Because, I know that if I do not give up and my will does
not falter it is never a question of “if,” but only a question of “when.” We have named
our latest series after the Daruma as he symbolizes resilience - a key ingredient to our
success. Use your Daruma to set a goal of your own.
Fill his left eye when you have decided what you will be committing yourself to, his right
when your task is complete. As the tradition is to burn the Daruma at the end of the year,
take a brief moment to ignite a fine cigar in celebration of your accomplishment.
Wrapper: Habano Equador
Binder: Mata Fina Brazil
Filler: Corojo, Criollo & Pelo de Oro (Honduras & Dominican)